Sound Drives Sales

Martin Lindstrom
Sound Drives Sales Audio

Martin Lindstrom (Lindstrøm) is a Danish author and a Time magazine Influential 100 Honoree. Lindstrom’s books include Buyology – Truth and Lies About Why We Buy and Brandwashed – Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy – his first title written for consumers, for which Lindstrom conducted a $3 million word-of-mouth marketing experiment to study the effects of social influence on purchasing decisions.

Lindstrom is a columnist for Fast CompanyTime Magazine and Harvard Business Review, and frequently contributes to NBC’s Today show. Lindstrom has written six books on brands and consumer behavior.

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