The Surprising Power of the Ear

Jack Trout and Roy Williams, marketing consultants and best-selling authors, came to the same conclusion neurologists have when it comes to information retention. Which is more powerful – the eye, or the ear? These two marketing experts evaluated the impact of the eye and the ear on both consumers and advertisers. Roy Williams in his

When it Comes to Marketing, Trust But Verify! …..But Can You?

Traditional media has been measured for years by independent, accredited companies.   Newspaper circulation is published by the newspaper industry and sent to a third party for verification (typically, home circulation and newsstand sales). Those statistics are verified and accredited by Audit Bureau of Circulation, also known as ABC. Radio and television listening and viewership is