The debates are over. The presidential election is behind us.
One debate, however, continues…the debate over which advertising mediums are the most effective.
Some argue for the advantages of traditional mediums like TV, newspaper and radio. Others argue in favor of the new digital platforms now playing on the variety of small screens we carry in our hands.
Stop the debate. It all works.
But only if you follow this very simple formula for success. And some to a greater degree than others. Why?
Don’t Shoot the Messenger
Lost in this debate over advertising effectiveness is this truism: A powerful message makes any advertising platform work better. Without a powerful message, all advertising mediums disappoint — every time.
At the end of the day, every advertising platform is nothing more than a delivery mechanism. Delivery of a message is the common denominator of all platforms. They all exist to deliver a message to the marketplace. So we should stop choosing winners and losers in the delivery game and start focusing on what will really deliver results.
Spending more time, energy and financial resources on messaging is the key to making your advertising work better. The more powerful the message, the greater impact your advertising will have, regardless of the medium you choose to use.
Do you want to learn some keys to creating more powerful advertising messages? If you do, we invite you to attend a FREE webinar on Thursday, November 17th at 9 a.m.
During this webinar, we will share some of the game-changing lessons we’ve learned in recent months working with Sensory Logic, a company out of Minnesota, that uses facial coding to measure the effectiveness of advertising messages. What can advertisers learn from their studies? CLICK HERE to register!
Pop Quiz: Of all the things that have changed in the world of advertising and marketing, can you name the one thing that has not? Join us for the webinar, and we’ll give you the answer.